Market Umbrella

New Orleans, Louisiana


Formerly known as the Economics Institute, Market Umbrella, a 501(c)(3) nonprofit, nongovernmental organization, began with a simple mission: to promote ecologically sound economic development in the Greater New Orleans area, particularly among family farmers and other local agricultural enterprises. The Crescent City Farmers Market has been a laboratory where ideas have taken root and flourished. The Market gives area growers, producers, and fishers a venue where they can claim a fair price for their goods and services. It has allowed a number of entrepreneurs to launch new businesses. By providing a public market where consumers and producers come together over food — a powerful cultural common denominator in the New Orleans region — the Crescent City Farmers Market promotes good health among citizens, greater social interaction between communities and sustainable economic development.