The CocoaLink program brings together industry actors and national governments working in cocoa to use digital outreach to disseminate information about cocoa-farming and social issues such as health and the worst forms of child labor. As a Fellow, I worked on the program during both my field and policy years, seeing it progress from an idea to a full-fledged industry-wide initiative. The program is designed to become a part of the national extension services in Ghana and Côte d’Ivoire. It benefits farmers who receive these government extension services or who participate in company supported sustainability programs. The two-way messaging service sends text messages to farmers that reinforce the training they are already receiving, which has been shown to increase adoption rates. The farmers can also send messages back through the system with specific questions or alerts. This fact sheet provides a summary of the CocoaLink program.
Publication tags: Field Reports - Smallholder Farmers